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Tips for Magicians : Marketing yourself successfully.

How to Promote yourself as a Magician – Illusionist

In this Blog I thought I would take the opportunity to share some marketing tips for newcomers, and some ideas for the established performing illusionists out there

Getting Started

I see it too often where Magicians base their image, performance and style on a famous Magician or someone they Idolise.  In this industry, in my opinion there is way to many cliche performers and I would love to encourage people to think outside of the box. Be creative with your look, with your marketing material and your overall Brand.

Dont have a website? get one. Whilst your doing that – set up a Facebook “like” page and a Twitter account and Youtube Channel. You can connect the both to make life easier if your not much of a social media person. Content is king in social media so focus on providing go material through all your channels and people will follow you.

“hey guys ..like my page” 

Success does not beg for recognition, but rather focuses on refining a quality product that will in turn, create the desired result. I’d suggest Blogging once a month and creating regular Videos to build interest and be true to what you like – you may upset some people with your opinion but thats life: this can work in your favour. Kyle Sandillands has built a career off it.
y u no like my facebook page

Your Brand

Well your now about to start building your brand. Here is my advice:
Don’t Rush the this is you do not want to keep changing – no momentum will be gained and you will seem a bit wishy washy.
Logo: Have a logo if you can – this can be your name or a symbol.
Have a theme: this has to be consistant through your Web/Social Media/Business Cards/dress etc.
Have a Point of Difference: What make you different from the competition?, You need to bring something fresh to the table to make any real waves in this business. Being a good magician or a nice guy, or strong performer is simply not enough.
Efficiency: If your slow to reply to emails and calls, then get and agent (contact us). being efficient is the work of a true professional. If this is not your skill, do not stress – get a good agent you trust and focus on your magic.

Your Name

I’ve asked this to a few of our performers, and I notice that a lot of people that mention: “I’ve seen a magician before” and can never remember the name. Sure you mention your name many times but do people remember it?. This is your brand so customise your show – magic so that every client you meet has your name tattooed in their brain. this is essential for Word of Mouth to be effective.

Price

Understand the Market, what to charge and don’t undercut the industry to win business. Not only will you cheapen what your doing but you will annoy your piers. Prices are set at a certain medium for a reason and this is definitely not the industry to focus on the short term quick money.

(More about average pricing of Magicians)

money 

Competition

Simply dont talk about it, dont gossip and dont say anything about it to clients. A true professional does not need to mention the competition even when asked, clients will always understand when you refuse to talk about it. Avoid Gossip – it’s a waste of time.
Magician Gossip

These are just a few quick tips, and we would love to hear your thoughts – ideas and opinions on strategy that may work for you. feel free to ask us any questions :)

To hire a Local magician for your event feel free to check out our Local magicians here

To Join Magique as a performer/Magician feel free to get in touch today

Sydney Magician Daniel Spade teams up with Magique

In 2013 Magique sets out to expand, with more Magicians across all the states of Australia. Our most recent addition is the brilliant performer Daniel Spade. Magician Daniel has been performing professional for the past 10 years both in Sydney and Abroad.

Daniel Spade Magic“Hide your wallets and call security… This guy is good..!”           Casino Magician
Atha Kastanias Ambassador for Star City Casino (The Star Casino)

You can now secure Magician Daniel Spade for your Wedding, Corporate event or function by Contacting us today and stay tuned as Daniel enters the 2013 edition of Australia’s Got Talent 2013.
Magician Daniel Spade Australia

Sydney Magic Daniel

“The word ‘Spellbound’ can be overused when it comes to magicians, but that’s how Daniel Spade has his audiences. They are utterly transfixed by his unique blend of wit, warmth and witchery! Daniel is a fine entertainer and can surely bring a touch of Magic to any event.”

Wendy Harmer Australian Humorist, Author and Radio presenter
Comedian Wendy

If you are an experienced Magician and would like to join the Magique team feel free to contact us today. Stay tuned for more info about Daniel Spade.

Daniel Spade Sydney Magic

Entertainment – Australia Day

Saturday 26th is Aussie Day, Have a BBQ.. a few beers with mates and celebrate all that is Australia!
Australian Magicianthis year, it’s lucky its on a saturday so any booz-ing activities wont spill over into the next work day. If your planning a group event, club event for Aussie Day remember Magique as your Entertainment option.
Australia Day 2013

You can choose from our Magicians, Jugglers or various unique acts to help entertain your crowd. Feel free to contact us today for More info :)

Sydney Magician

if your looking for a local Magician to perform at your event, you have come to the right place. But before we tell you about Magique, below is a few tips/ pointers which will help you with your Magician search:

* Watch their Promo Video. Generally the easiest way to get a feel for the Magicians style is to watch him online, see what comments users have made and see how much of his work is up online. If he doesn’t have any videos up online, this could be a No.

* Get a few quotes, but know what your paying for. Don’t just go for the cheapest, the most expensive but rather look at the level of skill of the performer. In this, dont just take it on “I have 15 years experience” as some performers tend to overrate their skill- he could have been doing 15 years of bad shows.

* Get testimonials, if a Magician is good and has been working for a number of years he would and should have some past testimonials, these could be written on a company letterhead with contact details, this allows you to call the customer and ask a few questions.

* Understand what you need, I talk more about this in Different Types of Magic shows, what to choose. There is Close up, mingle Magic or stage magic and a few tips in that article which will help in deciding what will work for your guests.

* $100, $200, $300, $400 you will not get a good magician. Your best of looking for a clown or entry level performer. A professional Magician with a min of 5-6 years experience will not perform for this, this is pretty standard worldwide.
Sydney Magicianany other questions feel free to touch base with us, or contact us here.

Here is a few reasons why Magique can, and will help find the best Magician or performer for your event:

* Unlike a stand alone performer, we have a cast of various performers at hand. By firstly understanding your event, your audience, location and the type of event we can suggest the best performer from our cast.

* Obligation free quote, and Demonstration: you can meet any of Magiques Magicians for an free demonstration at a location close to you. This is the easiest way to decide before you commit.

Hire Sydney Magicians

* Working with various performers, if for whatever reason your Magician is ill, sick or unable to make it – we can always find a suitable replacement with little to no stress.

* We work alongside the Magicians we work with, attend their shows and have a strong grasp on what will work and what wont. We understand how different shows can suit different audiences and will always work with our clients interest first.

You can view some of our  Magicians here or feel free to call 1300 747 644 or Contact Us
thanks for taking the time to read our blog :)

Magician Cosentino Channel 7 Special

are you watching closely?….

Magician Cosentino

After taking Australia by storm with his appearance on Australia’s Got Talent, Cosentino is back on 19th Sepetember 2012 on Channe 7 at 7:30pm for a 1 hour special. Next week we will also see the ever so awesome, Dynamo on channel 7 with a special.. highlighting the new popularity of Magic, we love this! :)

Now on Tour you can catch Cosentino Live by Visiting his website for dates and ticket information here: www.cosentino.com.au Magician Sydney

for more information on booking Cosentino to perform live at your Corporate event, Wedding or Function you can View our Magicians Page or feel free to

  Magic

Contact us today for a quote to have Cosentino perform live for your Wedding, Corporate event or Function.. or feel free to call us now on 1300 747 644

Thanks for reading our Blog :)